89% of marketers say email is their primary source for lead generation. That’s a big number. Just like landing pages, a good email can be the catalyst behind an award-winning campaign. I’ve written countless cold/warm lead emails, drip campaigns and one-touch notifications, and they all perform better than industry benchmarks. Check out a few examples of these below.
$20,000 may not seem like a lot. Heck, I’ve written emails that have grossed over $250k. BUT, I’m most proud of this particular email because the price was under $50 and the response rate was massive.
I helped launch an early-adopter version of a digital marketing certification program priced crazy low. We opened this up to a small group of people that were essentially cold leads. In an email I wrote and designed in 30 minutes, we saw a 98% open rate and a 76% claim rate.
Those numbers speak for themselves.
When you have a hole in your campaign sequence, it may not be glaringly obvious to you — but it is to your potential customers. I love diving into existing sequences to fix what’s broken. Take this for example…
When people downloaded a free template at LeadPages, they were sent directly into a 5-part drip conversion sequence that turns them into a customer. Unfortunately, a low number of people were converting from lead to customer.
So I dug in and found the problem…the very first email they received had nothing to do with them. There was no connection — leading to abandonment after the first email. So I wrote an entirely new first email for that sequence, and the open rates of the following emails increased dramatically.
I can find the pain point in a sequence and instantly fix it for you.
NOTE: CLICK AND DRAG THE IMAGE TO SEE THE DIFFERENCE.
Yep, roll your eyes. Seems like everyone has an award-winning something or other.
See, event planners are a notoriously difficult audience to sway. Once they have a destination they like, they stick with it. And, believe it or not, Minneapolis is a tough place to sell because of the harsh winters.
So I created an infographic that dispelled the five biggest objections meeting planners have about Minneapolis, and sent it in five pieces to a cold list of event planners. After the fifth email, they indicated that they’d be 89% more likely to plan a conference in Minneapolis. That sequence went on to win “Marketing Campaign of the Year” in Minnesota Tourism.
I’ll create emails for you that will change the minds of even the most stubborn people.