“Ad” has taken on such a vast meaning, hasn’t it? It could mean AdWords, banner ads, radio spots, YouTube commercials, promoted posts…this list goes on and on.
The problem is, most writers are one trick ponies. They can do one type of ad really well, but they might not be great at the other ads. Then you have to scour the Earth to find another copywriter to write another type of ad.
But guess what? You don’t have to do that anymore. I’ve written almost every type of ad you can think of, and I’ve had success with every one of them. My quest is to be the best writer for every piece of content possible, and ads are no exception.